The interactive movie will be produced according to the plot selected
by consumers of the brand. Through a live platform, consumers will be
able to change the plot as they wish with different options that lead to
a number of endings.
With IU as the lead role, the interactive CF will surely be a hit, as
she’ll be playing the role of a young student hoping to become a
singer.
Additionally, the singer also belted out her lovely voice for the
theme song, so fans can expect a sweet new tune to hum to soon.
A representative of Nongshim commented, “IU’s
characteristic fresh and clean image fit well with our brand and work
well in not only bringing in the younger age groups, but also the uncle
fan groups such as men in their 30s through 40s. We’re looking forward
to our noodles brand rising to become a popular treat.”
Credits to allkpop.com Read more
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